All too often, businesses take a somewhat old school approach to their data capture techniques. Again and again we see the ‘subscribe to our newsletter’ widget featured on each page throughout a website; but ask yourself this:

When was the last time you entered your email address into a ‘subscribe widget’?

Chances are you haven’t done so in a loooooong time!

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When it comes to email marketing (or any form of marketing in fact) there are always a ton of ‘don’t do this’ articles; which is fine, to a certain degree, but really, what you want and need to know is what you should be doing, not what you should be avoiding!

With that in mind, here are five top tips on what you should be doing when it comes to your email marketing.

Five Fab Tips and Tricks for Your Email Marketing

There’s no smoke and mirrors when it comes to a successful email marketing email strategy; it’s simply a case of learning and carrying out a set of practices and activities.

DO… Find Yourself a Suitable ESP

There are a lot of ESP’s (Email Service Providers) out there, and it’s crucial that you find the right one for your business and your marketing campaigns. A good ESP will provide both online and offline support, training tutorials, and updates on any software changes.

DO… Use an Opt In System

You can add email addresses to your mailing list in a number of ways, including data capture, manual entry and buying data. No matter how you add your contact’s details to your mailing list, be sure to provide your contact with opt-in options. You can use an opt-in checkbox on your forms, and you can send an opt-in email to your business card contacts. This builds trust in you and your business from day one.

DO… Take the Time to Segregate Your List

Not all of your marketing emails will be suitable for your entire audience, so it’s important that you take the time to segregate your mailing list into interest based groups. That way, you can send targeted emails, based on interests, to the right people. This will help to ensure that your email campaigns are more successful, more profitable and more useful to the end user.

DO… Monitor Your Email Campaigns

It’s crucial that you take the time to monitor your email campaigns. Not only will the results show you which emails were the most successful and help you create even more successful emails in the future, but it will also quickly flag up any problems with your email campaign. For example, if an email address in your mailing list is obsolete, it is essential that you remove this address from your list as soon as possible, to prevent a negative impact on your overall mailing reputation.

DO… Consider Mobile Users

Smartphones have made a massive impact in our day to day lives. More and more emails are being opened and read using mobile devices; so it is absolutely crucial that your email marketing templates look great no matter what device is being used to read them. As more and more people move their mail to mobile, it’s important to anticipate an ongoing increase in mobile device usage and incorporate mobile into your email strategy.

If you want to know what else you can DO to make your email marketing campaigns more successful, simply contact Future Visions today, and we’ll be happy to arrange a consultation with you to discuss your email marketing activities and strategy.