Future Visions is a digital marketing company that is in the business of helping SME’s to utilize the many tools of the internet to increase leads, improve business relationships and drive sales.
While the team offer ‘traditional’ web design and development services their passion lies within the realms of email marketing. Future Visions has a lot of experience when it comes to this particular field, and we wanted to help you use email marketing to really understand the behaviour of your recipients.
Click throughs – The KPI of Email Marketing
When it comes to email marketing there are a limited set of KPI’s to contend with. While many businesses focus on the number of recipients within a database, we instead concentrate our analysis on the click through rate.
You see, clickthroughs indicate great content. Whether you’re emailing out an offer, or an invitation to an event or just a summary of your latest blog posts, if you’re getting clickthroughs then it means you’re getting the right content to the right people.
A clickthrough is the digital equivalent of a foot in the door, and once that connection has been made you can then start to nurture your contacts into lead, and from leads into customers.
However, as experts in email marketing we recognise that the main KPI of this form of advertising can be low, woefully so, in fact; making it hard for many to justify the time invested in email campaigns.
Don’t let this KPI kill your email campaigns – instead consider using a simple email marketing tip to improve your campaigns and increase your clickthrough rates!
If You Don’t Ask…
We all know the old saying, if you don’t ask… and yet so many business owners are reluctant to ask their customers for feedback. Whether it’s asking clients for feedback on the customer service or whether it’s asking recipients for feedback on our email campaigns, we just don’t seem to know how to ask. But, if we don’t ask….
A simple email survey can make it quick and easy for recipients to provide feedback on your email campaigns (as well as other business processes). A survey email campaign won’t just provide you with accurate information that you can use to improve your future campaigns, it will also help to create a campaign that receives, what for it, great clickthrough rates!
Designing an Awesome Email Survey
The key to this info gathering tactic is to ensure that the email survey is designed for maximum response. This will mean that you need to consider a number of factors when designing your email survey.
Maximum Response – Minimum Effort
Your email should be designed to enable the recipient to provide the maximum amount of valuable information with the least amount of effort and within the last amount of time.
Keep it Short and Sweet
Recipients don’t need to know the processes that went behind your decision to send the survey; just get straight to the point and pop the question.
Make It About Them, Not About You
We all know that the point of this email is to gather data to make your email campaigns better, but it doesn’t hurt to flatter your recipient.
Rather than a plain old “please fill out this survey” plea, instead opt for a friendlier (and more importantly recipient focused request) “We want to create content that is valuable to you. Would you mind taking two seconds of your time to let us know what you really like so we know what topics to cover in the near future?”
Remember, It’s A Survey!
All too often when email surveys are used they are used badly – and this is because the sender has forgotten the point of the email. Before you bombard your recipients with questions take a little time to consider the questions you want to ask, the answers you will offer and the goal of the survey.
Ultimately, a survey is a data gathering exercise, and an email survey is no different. In order to gather accurate and useful data you need to ask the right questions.
Develop and Design Your Email Survey Today With Future Visions
As experienced email marketers we know everything there is to know about effective email marketing. Whether you want to send regular updates, advertise your offers or create an email survey we’re here to guide you through every step of the process; from conception to completion.
If you’d like to use an email survey to improve your email campaigns and increase your click through rates simply email the Future Visions team or call Nathan and Tom on 0121 288 3688.